The award winning fashion retailer “continues to lead the way in innovative retail technology initiatives.” Aurora is initially trialing the POS iPad mobile ordering system for six months. TechTarget’s (NASDAQ: TTGT) ComputerWeekly.com — the UK’s leading online technology news and information technology-management source, which featured Aurora in its guide to companies using social networking in their Customer Relationship Management (CRM) process, says the project “is a constant testing and learning exercise” to achieve the company’s objective of a “more refined experience” (see our previous blog post, “Aurora Launches UK’s 1st Retail iPad POS Mobile Ordering System”).
Aurora’s Director of Group Strategic Development, Ish Patel, explains that, while traditionally, corporate IT departments are eager to “lock things down,” Aurora is “very keen to keep the trial open.” Not locking things down means associates are free to develop new and ever more creative uses for the POS iPad mobile ordering system and managers can conduct in-store testing on even more iPad apps (Don’t miss our previous blog post, “iPad Point of Sale App: Huge Benefits…Zero Training…No Manual.”)
One app that Aurora has already adopted for their POS iPad mobile ordering system is FaceTime, Apple’s video share app that has become a favorite with iPhone and iPad users. FaceTime offers a unique opportunity to enhance customer engagement and service:
- With a tap, a customer can make a video call from the point of sale app to a friend’s iPad2, iPhone, iPod touch, or Mac, over the store’s Wi-Fi connection — perhaps to get their opinion, in real time, on the outfit they have just tried on. At the same time, the thumbnail in the upper right corner of the screen let’s the customer see how their friend sees them.
- Or, a customer can tap the button in the bottom right corner of the screen on the iPad app to switch from the front-facing camera to the main (back-facing) camera, which faces what’s in front of them, to show a friend an item they’re looking at, in real time. (Be sure to read our previous blog post, “A Point of Sale iPad ‘Experience…People…Want to Tweet About.’”
Patel gets excited when he thinks of all of the apps that are available for the POS iPad mobile ordering system. (It’s no wonder! Customers get excited about them, too! Take a tour of the Naked Pizza app and the Chipotle Mexican Grill app (the Chipotle app) and see just why customers are saying, “I ABSOLUTELY LOVE THIS APP,” in “iPad Mobile Ordering Delivers Magic on Halloween. Will It Last?”)
Creative uses for Aurora’s new POS iPad mobile ordering system might someday include augmented reality (AR). Patel told news source Fashion United – a leading business-to-business platform for the fashion industry – Aurora is planning on going into AR at some point. The company hasn’t said how or when they plan to do that, so, for now, we’ll just have to wait and see. But, an AR app would certainly fit Aurora’s roadmap for creating seamless multi-channel integration and bringing the social media experience in-store “as a tool to engage customers and create loyalty.”
A growing number of restaurants have also tapped the power of the POS iPad mobile ordering system to engage customers and build relationships. Visit the Modern Café in downtown Nanaimo, on Vancouver Island, and discover how this “Landmark Restaurant Reinvents Customer Engagement with iPad POS” and provides its customers with the ultimate dining experience; then venture to the eastern edge of Cache Valley in northern Utah, where, not only does the “Digital iPad POS Gets Pizza into the Pan and the Fire Faster” at Jack’s Oven, it helps this small-town, Main Street “mom & pop” pizzeria build a personal relationship with the 25,000 Gen-Y’ers next door, lets them customize everything, and gets them involved in the cooking experience.
Disclaimer: This is an independent report sourced from one or more news articles and or press releases; none of the company’s, entities or technologies digressed in this report are affiliated with or a client of Aptito.
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